A small team that knows supply chain from the floor up.
Four people in Atlanta who worked supply chain before they built supply chain software. Diana ran demand planning. Marcus built freight data pipelines. Priya built forecasting models. James spent a decade deciding replenishment for a grocery chain. No enterprise sales layer — if you have a question, you'll hear from one of us directly.
Diana Guerrero
CEO & Co-Founder
Seven years in demand planning and supply chain analytics at a mid-size food manufacturer in Atlanta — building forecast models for seasonal categories while watching stockouts happen that external signals had predicted weeks earlier. Founded Supplytrx in 2022 to build the translation layer she kept wishing existed.
Marcus Webb
CTO & Co-Founder
Five years as a data engineering lead at a logistics technology company, building real-time freight data pipelines that handled high-frequency vessel schedule and port index data. Joined Diana to design and build the ingestion and NLP parsing layer that converts unstructured external feeds into structured demand driver signals.
Priya Nair
Head of Data Science
PhD in operations research, with prior work in demand signal correlation at a CPG analytics firm. At Supplytrx, Priya owns the signal-to-SKU mapping models — the statistical layer that determines how much a port congestion event or weather anomaly should actually adjust the demand estimate for a specific product category at a specific DC.
James Kowalski
Head of Customer Success
Ten years running demand planning at a regional grocery chain — managing replenishment for perishable and non-perishable categories across multiple distribution zones. He knows what a demand planner actually needs on Monday morning, and his standard for every Supplytrx output is: would I have acted on this when I was on the other side of the desk?
We're hiring.
We're a small team in Atlanta. If you care about supply chain and real-time data, we want to talk. We're not looking for enterprise sales people or growth hackers — we're looking for people who've worked in demand planning or data engineering and want to build tools that actually fix a real problem.
Senior NLP Engineer
Full-time · Atlanta or remote
Demand Planning Solutions Consultant
Full-time · Atlanta or remote
Send a note to [email protected] — tell us what you've built and what you think is broken about demand planning.